Career Accomplishments

  • Led website rebuild for Orlando Philharmonic Orchestra (www.orlandophil.org).

  • Led implementation of PatronManager CRM (SalesForce) for Chattanooga Symphony & Opera, migrating from multiple legacy systems to one shared CRM.

  • Created and implemented ‘Tessitura User Hub’ – a discipline-specific training resource for all Tessitura CRM users at Dr. Phillips Center for the Performing Arts.

  • Significantly upgraded customer experience for Orlando Philharmonic Orchestra by using available technologies to create online self-service areas, and upgrading existing technology to offer the most current customer experiences available.

  • Planned and executed Tessitura implementation and record import for Orlando Ballet, working with staff members to structure data, and format legacy data for import.

  • Served on Leadership Team for Orlando Philharmonic, collaborating with staff leadership to establish direction for the organization.

 

Professional Experience

MANAGER, TESSITURA | Dr. Phillips Center for the Performing Arts | Orlando, FL

Serve as Tessitura Database Manager for Dr. Phillips Center, and its consortium partners: Orlando Ballet, and Orlando Philharmonic. (500K+ records in database, 100+ users)  

  • Collaborate with internal departments to ensure maximized use of the application and contribute to projects that cross multiple departments.

  • Identify, test, and implement new features and upgrades for products in and out of the Tessitura ecosystem.

  • Troubleshoot and provide support for all products that interact with the Tessitura application.

  • Serve as a resource to all Tessitura users, proactively offering training opportunities and developing application policies and procedures.  

ASSOCIATE DIRECTOR, SALES AND PATRON SERVICES | Orlando Philharmonic Orchestra | Orlando, FL

As integral part of Sales, Marketing, and Communications team, serve as a point of contact for all customer-related services and purchasing decisions for all Orlando Philharmonic performances.  

  • Serve as Tessitura super user, managing all end-user aspects of application, and ensuring proper controls and data integrity.

  • Establish and maintain a consistent brand throughout all product lines, promotional materials, and events.

  • Ensure effective control of sales and marketing results and take corrective action to achieve ticketing goals ($1.1M).

  • Develop and maintain sales reports to assist in sales forecasting and data-driven decision making.

  • Manage all staffing, training, and performance evaluations for the Orlando Philharmonic, and The Plaza Live Box Offices (3 full-time, 2 part-time employees).  

ENGAGEMENT TICKETING SPECIALIST | Feld Entertainment | Ellenton, FL

Serve as a ticketing specialist in the Central North America market for Monster Jam, Disney On Ice, Marvel Universe Live, Supercross, Sesame Street Live, and Ringling Bros. Circus.

  • Coordinate details of performances among promoters, box offices representatives, and Ticketmaster to ensure shows were built properly and in a timely manner.

  • Confirm engagement on-sales with Ticketmaster, venue staff, and internal departments. Work with promoters to administer and manage promotions and discounts in venue ticketing systems.

  • Provide reports for on-sales and final sales – data entry to company database.  

PATRON SERVICES MANAGER | Chattanooga Symphony & Opera | Chattanooga, TN

Serve as a point of contact for all patron-related services including ticket sales, group sales, subscription sales, and donations.  

  • Lead the CSO and CSOYO staff, board, and volunteers in implementing PatronManager CRM (SalesForce), and bringing box office technology current.

  • Collaborate directly with the Executive Director, Bookkeeper, Auditor, and Finance Committee to improve financial reporting and reconciliation for all sales and donations.

  • Work directly with Board of Directors to establish a Technology Committee to ensure CSO technology remains current.

  • Manage all Box Office staff, including seasonal Call Center associates, and Volunteers (5 employees, 3+ volunteers).